Kieran McGlone

PROJECTS

ABOUT

CONTACT

Reso

A research company’s identity
with growth built-in

APPROACH
The challenge was to create an identity for a research and analytics company serving top global consultancies, organisations and governments, that conveyed professionalism, innovation and global ambition.

The solution was a grid based system conveying precision, paired with a vibrant colour palette that injected energy into a traditionally cautious space. Taking inspiration from the golden section and ideas around growth in nature, the design system conveys the company’s future global ambitions and a sense of dynamic energy.

IMPACT
Following the launch of the rebrand, within two months Reso saw a 125% increase in website visitors and a 50% boost in user engagement. 100% of surveyed clients described the new brand as more innovative. Clients noted that while the rebrand was ‘transformative,’ it felt like a ‘natural progression.’

Mahmood AlSaleh, Managing Director at Reso said, ‘rebranding from Gulf Researcher to Reso was a significant milestone for our company ... the new design captured the essence of our brand, creating a powerful identity that perfectly aligns with our new purpose and values.’

Transform Awards MEA judges said, ‘it moved the industry away from bland, corporate ‘brain-shoring’ branding to a modern, AI-driven intelligence partner with a highly structured, yet flexible brand system.’

I WAS RESPONSIBLE FOR
— VISUAL IDENTITY DEVELOPMENT
— ONLINE BRAND GUIDELINES
— WEBSITE DESIGN
— ICONOGRAPHY DESIGN
— STATIONERY TEMPLATES
— PRESENTATION AND REPORT TEMPLATES
— SOCIAL MEDIA ANIMATIONS AND TEMPLATES

AWARDEDTRANSFORM AWARDS MEA 2025,
● SILVER, BEST BRAND DEVELOPMENT
● BRONZE, BEST VISUAL IDENTITY PROFESSIONAL SERVICES
● BRONZE, BEST DIGITAL TRANSFORMATION

COMPLETED AT INDUSTRY

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